The music mogul - Business: marketing and promotion

Time for release! How does music get heard? How do all the business bits come together to produce top-selling artists? The behind the scenes world of the music industry provides an interesting way to look at business models and marketing. In this session the team become music industry executives.

The team split themselves into 4 teams representing key roles in the music business: Artist Manager, Record Label, Live agent, PR/Promotion. They will be given a brief and assigned roles/job descriptions. Each team will work together to get the band ready for launch.

At the end of the session the team must present the strategy and get the go ahead from the boss for release!

KEY SKILLS: problem solving | time management | decision making | communication | negotiation | presentation | marketing | teamwork

« Back